Eastern Construction: Bid Direction
The firm’s RFP templates had not been refreshed in over a decade. As a fractional Creative Director, I provide visual research, creative direction, graphic design, marketing support and on-call reviews for business development.
Built the concept direction on two pillars:
1. Tagline: Think Forward. Rise Above.
2. Concept: the sun rising in the east
Provided creative direction templates (8.5x11 and 11x17):
+ Covers
+ Dividers
+ Letterhead
+ Table of contents
+ Project profiles
+ Curricula vitae
+ Data visualization
See also: Pursuit Magazine; Website
Creative Direction, Graphic Design, Data Visualization, Image Sourcing
8.5x11 Portrait
Section Dividers
Abstract facades from Eastern’s portfolio, provides additional real estate
for project experience on section tabs.
11x17 Landscape
“We’re digging into your designs and direction. It’s becoming an obsession.”
“I am loving these project profiles. Really love how you tied the profiles to the website.
I’m so stoked! You added an air of excitement to my day.”
“You’ve provided lots of assets to modify / tailor for future bids: thank you!”
– Bid Director, Business Development