TTC Token Cards
DIALOG sponsored the Toronto Society for Architects annual year end bash—supplying free TTC tokens for guests to get home safely at the end of the night.
Challenge: How to distribute the token?
Solution: Create a metropass-shaped card using a removable “glue dot” to position the token over the “O” in DIALOG.
Ideation, Copywriting, Graphic Design, Print Production
3.5 x 2” printed digital on 100lb Silk; removable adhesive; 4 versions
Sketches: Paul Backewich, Architect
“This is awesome Karen. Your endless creativity never ceases to amaze!”
– Principal, DIALOG (Toronto)
“Karennnnn, you’re a genius. This is amazing. I turned my laptop around and showed my boss. He likes it, a lot. He’s actually going to that event tonight…Love the token of appreciation…Love love love the token in the “O” of DIALOG.”
– Director of Advertising/Marketing, Spacing Magazine