Moose Droppings
Moose Jaw was a proposal that raised the bar and set a precedent. We spent time in workshops to develop a vision and inspired lifecycle concept for a new hospital in Moose Jaw, SK. It took our whole team to produce it—principals, writers, architects, illustrators, creative services, and the production team to help take it across the finish line.
I filled mason jars with chocolate covered “moose droppings”—dark chocolate raisins/cranberries + milk chocolate caramel/whoppers, as a memorable thank you to everyone for their contributions. Designed the jar label and gift tag using leaf imagery from the submission cover and hand drawn lettering.
Graphic Design, Gift
2.5” round label printed on adhesive label on a colour copier
Packaged in mason jars; tissue paper; printed tag
Illustrated Lettering: Paul Backewich
“You’re amazing Karen. You certainly know how to take things to the next level when it comes to original design, creativity and unique style.”
– Marketing Coordinator, Creative Services
“It isn’t every day that a client takes the time to even say thank you and You as reflected in your work are always a cut above the rest. Your kind words really make everyone feel special. To know that someone would take the time to write the emails you do, or think of us and Moose droppings, really means a lot!”
– Fulfillment Manager
“I got the package this morning…you really know how to out-do yourself each and every time.”
– Vice President, Sales