Soccer Amateur Athlete: Recruitment Package

Developed a design strategy for student soccer athlete EMMA DOUCAS as a foundation to build her brand, and present her sports career in a professional package to collegiate recruiters.

  • Brand: combined E+D letters to create a new visual mark, to use with the tagline
    “AIM HIGHER”, black + white imagery with gold + turquoise for emphasis

  • Introduction package: cover, letter, CV, statistic highlights, game schedule

  • Showcase postcard: date, time, location, jersey #, player stats, blank notes section

  • Social media: series of posts to reflect aspects of training—practice, live game announcements, new content drops, favourite gear and behind-the-scenes

See also: Instagram Creative Direction

Brand, Creative Direction, Graphic Design, Image Sourcing, Copywriting

Recruiter Package (8.5×11)

Soccer recruitment package_1.jpg
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Soccer recruitment package_3.jpg
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Showcase Postcard (4×6)

Soccer recruitment showcase card front.jpg
Soccer recruitment showcase card notes.jpg

“I love the colour palette and feel of the package. Really professional and unique from the content I see from others…amazing design. So happy you could help and deliver. Your research does not go unnoticed.”

– Soccer Dad

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