Matter More Report:
A Canadian strategy for a changing United States
The evolving trade relationship between Canada and the United States is reshaping the Canadian economy in profound ways. Public Policy Forum and the Munk School of Global Affairs and Public Policy partnered to inject fresh strategic policy thinking into the Canada-U.S. relationship. The core objective is to re-energize the relationship to anchor critical transactions in a strategy that is fit for 21st Century stresses and opportunities. The fundamental question we want to answer is: “How can Canada and the U.S. matter more to each other and, in doing so, matter even more to the world?”
The design introduced an “At-a-Glance” infographic overview, improved column structure, feature chapter / spot illustrations.
Download the Report
Creative Direction, Graphic Design, Illustration, Infographics
6.375x8.25; Interactive PDF; Bilingual (EN/FR); 52pp
Illustration: Brandon Serbec
“We’ve launched!!! So many ‘congrats’ coming in—have to share with you.
We printed 75 reports and have 8 left—people grabbed them like MAD—we never have had this big a pick-up. Lots of compliments on how clean and wonderful they look.”
– Manager, Production and Brand
“You managed to format the text in a very readable and logical way, with important titles at the top of pages. I am looking forward to working with you again.”
– French Translator