Huge Paper: Press Test Samples

The quality of your print depends on the quality of your paper.

Designed a sample sheet program to promote the ‘nice’ paper collection. Ranging from full-colour photography to solids, they are designed to compare the digital performance output on leading print presses on text + cover weights, and finishes. They can be printed as a single sheet, set, or packaged with (blank) sample requests.

Selected imagery reflective of the huge brand: food, fashion, art + architecture (in black + white, magenta) yet representative of two audiences:

• Printers: CMYK imagery (white border)
• Fashion/Beauty: colour, white, solids (full bleed)

hugepaper.com/brands/nice
Creative Direction, Graphic Design, Print Production, Copywriting