Toronto Hustle Cycling Syndicate
Since 2017, Toronto Hustle has been reshaping the way professional cycling is developed, delivered and sustained in North America through grassroots community building. Responsible for brand management and kit design 2018, 2019, 2020, 2021—including a special #CrushCOVID kit to raise funds for Michael Garron Hospital.
See also: Race Announcements; Website
Creative Direction, Water Bottle Design, Greeting Card, Kit Uniforms (Race/Gravel), Launch Presentations, Social Media Race Announcements, Sponsorship Pitch, Original Website Concept
Renderings: Jakroo Canada
Photography: @aerosaur; @biglegstinyarms
“Aaawwweeeeessoooome! Pumped to see this kit out on the road!”
– Jakroo Canada
“KAREN—you’re incredible. Great f*cking job. Brilliant stuff. As always!”
– Principal
“I just got a Toronto Hustle kit, and I've had SO MANY compliments from people on the design! All of my triathlon friends love it.”
– 2019 Womens Team Rider
“Wow! That looks amazing! The pattern on the back looks unreal fading into that navy blue.”
– 2018 Rider
“Kit looks amazing!!…I’m blown away by the design!”
– 2018 Rider