Rotary Int’l Convention: 2024-25
Sponsorship Benefits
Calgary was home to the 2025 Rotary Int’l Convention, welcoming 15,000 people from 140 countries around the globe! Volunteered to Chair the Sponsorship Benefits Committee, working with the corporate sponsorship team to design materials (decks, social posts) to raise funds. In my experience with non-profits, especially reaching sponsorship (or donor) audiences, Rotary has a similar story to tell.
It needs to be simple, consistent and tailored.
The original social graphics provided by the organization were reiterations of the Convention promotional poster. Nothing wrong with that for event exposure; however, there was no playbook for us. Using the assets provided for the ‘Magic of Rotary’ theme, and borrowing from the sponsorship deck, I simplified the creative direction: use less circles (in closer proximity), analogous colours, transparency overlap and crop.
Designed five categories of posts:
• General
• Opportunities
• Top 10 Reasons to Sponsor
• Event Showcase + Sponsor Recognition
• Countdown
Creative Direction, Graphic Design, Social posts (Facebook, Instagram, Linkedin)
General posts
Introducing the convention and Calgary.
Opportunities posts
Defining the ask—and opportunity to become a sponsor.
Top 10 Reasons to Sponsor
Created a weekly series to maintain awareness of the convention and support the sponsorship deck.
Event Showcase + Sponsor Recognition
Showcasing signature events available for sponsorship and corporate profile recognition.
Countdown
Event reminder (months, weeks, days) on specific calendar dates ranging from 180 days every 30 days leading up to June 21/25.
“They’re fantastic! Your pieces reinforce the need to explain the WHY.”
— Committee Member
“Karen these are AMAZING! Thank you so much for the thought and effort you put into this brilliant work.”
— RI Corporate Sponsorship Chair